The 9C’s: Help for Achieving Your Goals

Humans seem to be naturally goal oriented. We look to the future as the place where we can have more of what we want in our business and our lives. Goals are what help us bring the future into focus. By knowing where we’re going, it makes decisions a lot easier and produces better results.

In addition to determining where we are now versus where we want to be at some specified time in the future, I find it’s helpful to understand the goal achievement process in terms of sequential conceptual stages. This offers another way to look at what might otherwise seem straightforward and colorless.

The 9 elements that support goal achievement are Courage, Commitment, Clarity, Communication, Consistency, Confidence, Credibility, Completion and Celebration.

When you first consider the goals you want to work toward, you may not have confidence in your ability to reach them. So how can you reach that state of confidence? I find the best point of departure is to establish a level of courage.

Acting from a feeling of courage and commitment is the foundation upon which confidence is built. Confidence begets confidence. Credibility is confidence returned. It comes when others believe in you and your message. Completion finishes the process and sets the stage for gathering courage for your next goal. And Celebration acknowledges and reinforces it all.


— Aware of who you are and what value you offer.

Courage comes from knowing yourself, your assets and limitations, and what you can and want to do that others will value. Courage provides a feeling of strength. Aligning all your assets makes you feel strong and courageous. Supporting your limitations adds more strength. Feeling courageous prepares you to take action.


— Making a commitment to a goal is the first step toward achieving it.

Using the courage you’ve gained from defining and aligning your assets, you must look deep in your heart for what puts the fire in your belly, what motivates you to stick with it regardless of the challenges faced. Commitment is what makes you unstoppable.

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