Are you one of the many small businesses whose market has dried up? Some industries that I’ve seen hit particularly hard are financial advisors, consultants, graphic designers, event planners, photographers, catering companies, esoteric retailers and many others that depend on discretionary expenditures. For some entrepreneurs it may mean cutting both their business and personal expenditures to the bare bone.
Continuing to pursue a declining or oversaturated market is only going to put you closer to the edge. When there are a lot more suppliers than there are customers something has to give. It’s time for some strategic decisions and action.
Many are taking creative, and sometimes drastic, actions to stay alive. They have recognized it’s time to save their business. [Read more…]