Business Reinvention: A Surprising Case Study

Business reinvention can happen for economic reasons, or to take advantage of new technology, or to reposition the business in the market. It can also happen organically, from life changes, as it did for Genece Hamby, a former packaging and branding specialist who reinvented her business as a digital artist and poet with a branded line of art and gift products.

I share Genece’s story with you because I think you’ll be inspired and encouraged as you consider the reinvention of your own business. Her story is a prime example of how life circumstances, when seeming to be negative, can actually help us to find and use inherent strengths and passions we can apply to our business.

Genece began her career in sales and technology, which later evolved into package and conceptual design. Using what she had learned about “branding” in her 30 year career, she became one of three initiators in the world of the “personal branding” concept in 2001.

Personal Branding DNA (what is Distinct, Notable and Authentic about you) was a 12 week intensive personal branding program focused on building a solid individual brand from the inside out. Genece enjoyed contributing to the development and success of her clients and individuals certified in her methodology throughout the world (Australia still remains a leader in Personal Branding DNA). Although her business seemed a success, her personal life was undergoing some critical changes that would cause her to reinvent her business in a surprising way. [Read more…]

Use Strategic Alliances to Grow Your Business

Many of today’s successful businesses are built on strategic alliances — a collaboration of resources for the purpose of gaining an advantage in the marketplace. This is especially true of virtual businesses, which are usually based on a network of people in different locations, with defined roles, in a temporary or evolving organization. In order to grow you need others.

If hiring an employee or contracting for service is not the right solution, a strategic alliance or partnership may be the answer. Engaging a “partner” in the process means you will share risks. Responsibilities and rewards.

Strategic alliances are a great way to create or test new business ideas without a huge expense, but it does require attention and good management to succeed.

Here are the steps I use and recommend following when seeking strategic partners.

Envision the Goals you want to accomplish.

Be as clear as possible. Then ask yourself what it will take to achieve these goals? If you see you can’t do it alone, find the resources you need elsewhere. [Read more…]

Visibility & Credibility: What Works Now

You know there is a market for what you offer. One of your primary challenges is to increase the number of qualified prospects to whom your product or service is visible.

There have always been ways to get visibility and credibility. When the circus came to town at the beginning of the last century it paraded down Main Street to gain visibility. It worked. Today there are a lot more sophisticated ways to gain visibility. And they are evolving at a fairly rapid pace. Blogs have come on the scene and are growing in popularity for visibility and credibility. I haven’t actually used one yet myself, but am seriously considering it.

If increasing visibility and credibility is part of your overall strategy, let’s take a systematic look at how we might approach planning for it. Determining who you are trying to reach and where you will reach them is a good place to start.

Who are you trying to reach?

[Read more…]

Is It Time to Save Your Business?

The economy appears to be doing well. Many small businesses are having a good year so far.

Then there are those that are not doing so well. Their product or service may have proven itself in the marketplace, but problems have developed and things are beginning to feel out of control. If that resonates with you, keep reading. It may be time to save your business – before it’s too late.

I say before “it’s too late” because I feel really bad when I have to tell someone I can’t help them because they’ve waited too long. Sometimes it’s just too late – and there’s nothing left to work with. You don’t want to find yourself in that situation. [Read more…]