If you’re thinking a partnership is a business with one or more equity owners, you’re absolutely correct. But the terms partner and partnership have a much broader meaning in usage. Read or listen to the business news and you’ll hear lots about business partnerships. Businesses large and small are growing through partnerships.
Dallas Business Journal reports, “American Airlines has forged a three-year marketing partnership with National Football League’s New England Patriots.”
Reuters states, “Jamie Kennedy partners with Yoostar ™ to create original viral content and launch the Yoostar Comedy Channel”
Wall Street Journal announces, “Google and SpotMixer expand partnership to include In-Stream video advertising. [Read more…]