Understanding the @Reply

The @ symbol used to be a casual way to leave notes on post-its:

Dinner @ 7! Meet me there.

In addition to being the symbol that connects your email address to your mail server, the @ symbol is now used as the ultimate tool to connect users online on various social media platforms. But it is used differently on Twitter than on Facebook.

On Twitter    

When you want to write a Tweet to someone, or about someone, you would use the @ symbol as a way to address them. Find out what their Twitter username is and then proceed:

@marianbanker Business is great, thanks for your help!

You’ll notice that the text immediately following the @ symbol has become a link which sends you directly to the user’s page.  Additionally, the person you’ve written to (or about) will get a notification that you’ve done so, thus opening up the potential for conversation.

On Facebook    

Facebook uses the @ symbol slightly differently. It also links a person’s name within your post but you can only tag people you’re “friends” with or public pages that you’ve “liked”. Additionally, Facebook changes the format of the text while you’re typing so the final result excludes the @ symbol. Here’s what I mean.

I’m writing a Facebook status on my personal profile about something I love and I want to share it so that more people can find out about, so I begin typing my status. When I get to the part where I want to link to a Facebook page, I start typing @PrimeStrategies. But the @ symbol prompts Facebook to start generating suggestions for me.

Once I select the appropriate page, it will post the page name without the @ symbol with a blue box around it to indicate it has been linked.

Then, once I post it, this is the final result.

Now my status update will allow those interested to click on the link and be directed to the Prime Strategies Facebook page. Additionally, depending on the settings of the company page, my post will be included on their page as well.

Don’t get too hung up on symbols. They may seem silly or even overwhelming but they’re simply useful tools to improve social media interaction. Take it slow and remember to try it all, you can always delete it if it doesn’t work out.


If you’re a late-life entrepreneur seeking help with marketing strategies and management techniques, Prime Strategies can offer the necessary guidance and expertise to help you reach your goals.