The Secret Ingredient: YOU

Want to create a strong brand, add to the sustainability of your business, increase your confidence and really enjoy being an entrepreneur? Just add the secret ingredient. Billion dollar businesses have been built on the secret ingredient.

In your business the secret ingredient is “YOU” and your personal assets. It’s up to you to know who you are: your strengths, your motivators, your values, and to apply those liberally to how you conduct and present your business. A good part of what attracts customers and clients is you.

Early in life you may have been discouraged from using your personal assets by well-meaning family, friends, teachers and others. It is, however, these qualities that have the strongest potential to attract what will make you successful and happy in your business and your life.

Marcus Buckingham, noted author and speaker on the subject has shown that “people will be dramatically more effective, successful and fulfilled when they play to their strongest skills rather than attempting to improve their weaknesses”.

Think back to when you were a child. I’ll bet there are things you can remember having fun doing or that were important to you then that somehow got lost in the growing up process. Chances are they’re still there, but have been forced underground because you wanted to “fit in” and be accepted as one of the group – or there was no obvious way to use them at the time.

The wonderful thing is you have choices all the time. With every choice comes the resulting impact on your universe. Each option will bring a different set of results. If you are conscious of who you are – your strengths, passions, talents, etc., you can make choices that will allow you to benefit from these assets.

I believe we use only a small part of our brain power to a large extent because we are out of alignment with our innate nature and strengths. It’s an exercise in basic physics. We’re designed to receive our awareness energy from many sources. If our basic receptors are out of alignment, some of that energy will be deflected as it enters our multiple consciousness levels, thereby substantially reducing the energy we can use.

By realigning ourselves with our core strengths we receive the full force of that energy. This means we gain maximum awareness from our environment. We become stronger, more intuitive and express ourselves with more passion and confidence.

So how do we realign ourselves to benefit most from who we are?

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