History and myth abound on the many buried treasures to be found deep in the seas of the planet. If you knew you were on a course that would take you close to where treasure is supposedly buried, would you try to find it? You probably would not because you have a mission to fulfill. But I would encourage you to pursue it because it could be the key to future fortune.
The buried treasure I suggest entrepreneurs seek is their own “buried” personal assets, and apply them to their business. Not only do I offer ways to identify skills, passions, talents and personality, I offer techniques to uncover qualities that may have been put under wraps because they weren’t acceptable, weren’t good enough or they wouldn’t provide a livelihood. The reward of recovering and putting our buried treasure to good use is life becomes much more fun and success comes with minimal struggle.
The first step is to recognize and assess our personal assets. Some of these are easy to find, but most of us have assets we’ve long forgotten. These are the “buried treasures” that will pop to the surface with a little prodding. Directed prodding is what I do. The problem with not retrieving these treasures is they will rear up their wayward heads somewhere down the road to stop us from having what we want. We must not only identify, we must claim and honor our assets or they will haunt us until we do.
The approach I take is designed to clear away old cobwebs before trying to move forward. Most of us have behaviors that were developed in childhood because they produced an acceptable result out of a state of chaos. Unfortunately, these are defense mechanisms – reactive, not proactive. They don’t serve us very well in realizing success and happiness. While not delving into analysis, I do suggest revisiting your childhood from both a negative and positive perspective. Who we really are can often be seen clearer if we reflect on early passions, desires and dreams.
Identifying all our assets means knowing who we are, who we aren’t, who we’ve tried to be and failed and who we’d like to become –and why. Because the socialization process puts early restrictions on our personal natures, our strongest assets often get pushed aside and eventually buried deep inside. Sadly, this can set off a series of self-sabotaging behaviors because we’re not happy doing what we’re doing. I know this because I’ve done it to myself. In the early ‘90s I held a respected senior management position in a health care center, but because I hated it so much and couldn’t find my way out, I sabotaged myself by underperforming. That’s bad news, especially in times of downsizing.
I struggled for a while, glad to be free, but not clear about what to do. In seeking my way, I put myself through a self-assessment that wasn’t as refined as what I do now with clients but it was extremely helpful in reaching a clear decision about the road ahead.
It included what’s known as 360 degree feedback. I asked those who knew me well (including family members) what they saw as my strengths and weaknesses. I read about other recall techniques that helped bring to the forefront long forgotten memories of excitement, pleasure and satisfaction. I still use some of these techniques now and find them exceptionally effective in helping clients identify key assets they might not ever see on their own. I learned that identifying, claiming and honoring these assets can make all the difference in the world in how successfully we travel down our chosen path.
Identifying our personal assets (along with recovering our buried treasure) is step #1. Claiming is step #2. Claiming means we consciously acknowledge all our assets. We look at the value of each to ourselves, to our personal universe and our target market. Guided brainstorming helps to select and prioritize each asset. We may have assets we’ve previously thought of as barriers, but when evaluated in a new context they may be recast in leading or supporting roles.
I have a client who spent her early adult years traveling the world and hadn’t stayed with any one job or field in spite of having a good education in a highly employable profession. The truth is she didn’t want to be in that profession, but wasn’t encouraged to find out where she did want to be. She saw her gypsy behavior as a negative, but upon reassessment found she could call upon those experiences in developing a travel niche that creates vacations for people based on the experience they desire.
As a result of my personal assessments and soul searching with my own coach, I found that I’m a natural coach. Without realizing it I had been coaching family, friends and colleagues for years in both career and personal matters. They had often sought my advice and guidance. That’s a pretty clear indication a natural talent exists. I hadn’t realized I had this quality even though I had been using it for years. It took an objective outsider to help me “see” who I am. Only then could I claim it.
When we put our innate assets to their best and highest use, we are honoring them. The process of honoring includes prioritizing each major asset and deciding how we’re going to use it in achieving our goals. It’s not possible to incorporate all to the maximum. The challenge comes in putting them together to our greatest personal and professional benefit.
A client who had always wanted to be an entrepreneur had tried unsuccessfully on two previous occasions. In taking the sequential steps of personal branding, he confirmed that his attitude, demeanor, personality and drive spelled entrepreneur. He was trained as an architect, but construction was his real forte. His task became restructuring his asset base to that format. Today he’s building a business in construction management and already in need of help to meet the demand for his services.
One of my clients has created a spiritual coaching program called Living Out Loud. Her work is about helping people connect with that inner spark at the core. It’s where our real treasure is buried. When allowed to shine, that spark will light our way as we travel on life’s journey.
It’s never too soon or too late to begin the process. The deciding factor is your commitment to making the most of who you are by identifying, claiming and honoring your personal treasures. If you choose to give it a try, look for the rise in energy level you feel as you think about or undertake any activity. Make note of these. Perform the 360 degree assessment and go through the steps described above. Then complete the foundation by integrating your personal treasures into your business and your daily life.
If you’d like my expert guidance in identifying, claiming and honoring your buried treasure, drop me a note and we’ll get to it right away. I promise it will make a huge difference in the success of your business and you’ll find greater joy in everything you do.