Five Questions to Help Create an Effective Marketing Plan

Questions can be a wonderful tool. In planning, the key to success is knowing the right questions to ask. That certainly applies when it comes to creating a Marketing Plan.

Answering the following questions will provide you with information needed to create the framework for an effective plan.

What is your value message?

This is the first and most important question you can answer. Until you know what value you wish to communicate about your product or service, attracting customers will be unfocused and difficult.

Consider how you’re different from your competitors. Your message must clearly state the value your customer can expect to receive. And remember, there is at least some emotion behind every purchase. Your value message might be that you are timely and accurate (you’re respectful), you offer a lot for a little (I feel smart buying from you), or your ingredients are top quality (I deserve good things).

“Simple fare, freshly and tastefully prepared” is the message a restaurant might want its prospective customers to get. When seeing or hearing the name of the restaurant, this is what we want them to remember. Likewise, when thinking of that kind of food, we want our restaurant to come to mind. The simpler the message, the clearer it will be. The clearer it is stated, the stronger and more “attractive” it becomes. Clarity is the key.

Of course, you not only have to sell it, you then have to deliver the value. [Read more…]

The One Page Marketing Plan – Preparation

The purpose of the One Page Marketing Plan is to simplify the steps of creating a practical plan you can put to use immediately. It can be used to support a marketing campaign or to carry out your overall business plan.

We start by gathering pertinent information and answering specific questions. The purpose of the One Page Marketing Plan is to give you explanations and examples to organize your thinking and direct your actions. You’ll have simple tools that provide a structure you can use over and over again. You are both learning and doing at the same time.

There are only two basic steps in the One Page Marketing Plan process: Preparation and Planning. This article covers the highlights of the Preparation process. During this step you’ll gather critical information about your business and your market. Upon completion of this step you’ll be ready to create a simple and effective One Page Marketing Plan.

PREPARATION

Preparation consists of gathering pertinent information about your business and your market. You want to be very clear about your market position before starting your plan. You also want information about your market and your marketing history. [Read more…]

The One Page Marketing Plan

I’m so excited about this new One Page Marketing Plan I want to share the first part with you now. If you begin to see what it can do for you, I hope you’ll get it for yourself.

The purpose of the One Page Marketing Plan is to simplify the steps of creating a practical plan you can put to use immediately. It can be used to support a marketing campaign or to carry out your overall business plan.

We start by gathering pertinent information and answering specific questions. We give you explanations and examples to direct your thinking plus simple tools that provide a structure you can use over and over again. You are both learning and doing at the same time.

When you actually put the Plan to use, you’ll not only see positive Results, you’ll have started a new habit that will prepare you to reach the next level in your business. [Read more…]

Five Questions to Help Create an Effective Marketing Plan

Questi0ns can be a wonderful tool. In planning, the key to success is knowing the right questi0ns to ask. That certainly applies when it comes to creating a Marketing Plan.

Answering the following questi0ns will provide you with information needed to create the framework for an effective plan.

What is your value message?

This is the first and most important questi0n you can answer. Until you know what value you wish to communicate about your product or service, attracting customers will be unfocused and difficult.

Consider how you’re different from your competitors. Your message must clearly state [Read more…]

Cash Flow Planning: Understanding the Basics

Are you afraid to look at your cash flow situation? Or maybe you don’t know what to do about it, but you already know there is a problem. I’m going to make a “wild” suggestion. Maybe you do want to know what’s contributing to the results you’re currently observing. Your c^sh flow picture is a report card on how you’re managing your business.

I take a very strategic approach to cash management. Since Actions produce Results, http://primestrategies.com/prime_strategies, it makes sense to look back at what the Actions were that produced current Results. If cash flow is an issue now, by knowing what Actions (or lack of Action) led to the current Results, you’ll be in a better position to plan Future Actions.

One of the Key Operating Systems in any business is Cash Flow. When looking at the cash history of a business it’s always helpful to review the decisions and actions that had an effect on cash along the way. [Read more…]

Visibility & Credibility: What Works Now

You know there is a market for what you offer. One of your primary challenges is to increase the number of qualified prospects to whom your product or service is visible.

There have always been ways to get visibility and credibility. When the circus came to town at the beginning of the last century it paraded down Main Street to gain visibility. It worked. Today there are a lot more sophisticated ways to gain visibility. And they are evolving at a fairly rapid pace. Blogs have come on the scene and are growing in popularity for visibility and credibility. I haven’t actually used one yet myself, but am seriously considering it.

If increasing visibility and credibility is part of your overall strategy, let’s take a systematic look at how we might approach planning for it. Determining who you are trying to reach and where you will reach them is a good place to start.

Who are you trying to reach?

[Read more…]