Find Confidence in Your Work Ethic

If I asked you to make a list of your strengths and weaknesses that would support your dream of starting a business, your weaknesses list may wind up longer than your strengths list. Qualities within us that are innate and long-standing are difficult to identify and boast as something wonderful. That’s why I’m here today, to encourage one of those qualities in particular, something you know you have but you may not know how valuable it is; your work ethic.

Starting a business is no small feat. There are many things to consider and even once you have those things in place, there’s plenty more work to be done. Creating and maintaining a business that is reliable and provides quality goods or services takes dedication and passion. You need to build a rapport with potential customers, existing customers, people who may never be customers but may know someone who might be.

But good news abounds. If you’re a late-lifer seeking a second career in exchange for an idle retirement, you’re already a step ahead. Folks reaching retirement age are among a generation with one of the strongest work ethics in existence. Many of you had no choice. Even before you graduated from school, you had to work to help support your family. There was no time for lollygagging or figuring out what you wanted to do with your life, you had to get down to business. And through that, you learned the value of a hard day’s work – it’s something you thrive on. As younger generations grow to be more dependent on technology and idealism, you put to good use what you’re all about: getting the job done. You have the opportunity to figure out what you want to do with your life now.

Here are some ways to rest easy and grow confident in what your work ethic can bring to your new business.

Build Customer Relationships

Networking is a key component of success for businesses big and small. Coming from a generation not completely fluent in texting and emails, you know the importance of face-to-face human communication. As time marches on, this skill becomes more and more priceless to own. You likely already have a large network and this is a great foundation upon which to build a new business.

Ensure Customer Trust

Allow those you’re networking with to see how dedicated you are to a job well done, to customer satisfaction, to building relationships, not just selling your product or service. This work ethic will drive customer trust in you and have them returning time and time again.

Avoid Feeling Overwhelmed

For you, the extra work is no big deal. You may think you’d rather spend the day on the lake fishing, but remember how restless and bored you got the last time you went fishing? This business is your gateway to happiness; you’re in charge and you get to keep things moving. But the rigorous routines and the constant flurry of business-related thoughts can take over your mind and become overwhelming from time to time. When it starts to feel like too much to handle, take a few steps back, remember why you started it and rest easy knowing you’ve spent your entire life practicing for this.

It may feel overwhelming to start a business in a generation where technology is key and youth is reigning, but a strong work ethic is still a valuable asset and will help you succeed in this market.


If you’re a late-life entrepreneur seeking support in business planning and management techniques, Prime Strategies can offer the necessary guidance and expertise to help you reach your goals.