BUSINESS CHALLENGES: 5 Steps to Goal Achievement

Humans seem to be naturally goal oriented. We look to the future as the place where we can have more of what we want in our business and our lives. Goals are what help us bring the future into focus. By knowing where we’re going, it makes decisions a lot easier and will produce better results.

In addition to determining where we are now versus where we want to be at some specified time in the future, I find it’s helpful to understand the goal achievement process in terms of sequential conceptual stages. This offers another way to look at what might otherwise seem straightforward and colorless. The key to understanding these stages is to realize it’s all about who you are and how you feel about yourself.

I refer to the five sequential stages of goal achievement as the 5 C’s: Courage, Communication, Confidence, Credibility and Completion.

When you first consider the goals you want to work toward, you may not have confidence in your ability to reach them. So how can you reach that state of confidence? I find the best point of departure is to establish a level of courage. With courage in place you can take the next step to communicate your message.

Acting from a feeling of courage is the foundation upon which confidence is built. Confidence begets confidence. Credibility is confidence returned. It comes when others believe in you and your message. Completion finishes the process and sets the stage for gathering courage for your next goal.


— Aware of who you are and what you offer.

Courage comes from knowing yourself, your assets and limitations, and what you can and want to do that others will value. Courage provides a feeling of strength. Aligning all your assets makes you feel strong and courageous. Supporting your limitations adds more strength. Feeling courageous prepares you to take action.


— Prepared to communicate your message consistently.

You probably won’t be able to achieve your goals alone. So you’ll want to elicit the help of others. Communication, in all forms, is how you share your message with your “universe”.

Once you’re feeling the courage to take action, communication is the next step in the process. Being prepared to communicate clearly and consistently means you’ve considered and aligned all the ways you communicate. Having your verbal, written and visual communication conveying your key message creates a powerful force toward your goal. Putting it out into the universe clearly and consistently is the action that produces the result.


— Experience

The first step in gaining confidence is to experience something that provides a successful outcome. Taking the risk to try something new is scary. We feel uncomfortable and unsure about our actions until we try and succeed. It’s that experience, however, that allows us to break through to confidence.

— Practice

Courage gets you ready; confidence puts you into action. By choosing to practice and repeat the experience of feeling confident, your confidence will gain strength. That’s when your message becomes second nature.


— Others have confidence in you

When your confidence is strong you encourage others to have confidence in you. As others perceive your integrity, they will come to trust in you and believe you can and will meet expectations. That’s when you gain credibility. People will want to do business with you. You’ll also be able to engage others to help you reach your goal.


— Reaching goals.

This is what it’s all about. Whether you’re selling and providing products, services or both, you’ve got goals. Looking at goal achievement from the perspective of the 5 C’s you can see how it is a cycle that builds on itself over time. The more goals you achieve, the easier it will become.

Considering these steps is particularly helpful for business development goals. Your reputation, your brand image and your goal outcomes will benefit from your applying this concept.

In which of the 5 stages are your goal achievement efforts? What’s the next step and how are you planning for it?

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Would you like to work on applying the 5C’s to your goals? If so, I’m offering you a free session to show you how the process works from a coaching perspective. Send me an e-mail to schedule your telephone coaching session.